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AI and automation

AI & Automation Disclaimer

This page explains how artificial intelligence, automation, chatbots, integrations, and other digital tools may be used on the website and in specific projects. It also outlines the limitations of such technologies and the need for reasonable human review.

Last updated: March 2026

Use of AI and automation

The website, demonstration solutions, or client projects may involve AI tools, automation workflows, chatbots, CRM logic, integrations, and other software-based systems.

  • AI may be used for text generation, prompts, structure, automated replies, or request processing
  • automation may be used for lead routing, notifications, classification, and data integration
  • the specific technology stack may vary from project to project

Limitations of AI

AI systems and automated processes are not error-free and may produce incomplete, inaccurate, outdated, or contextually unsuitable outputs.

  • AI may make mistakes, oversimplify, or misinterpret a request
  • automated responses may not reflect all circumstances of a specific situation
  • AI-generated outputs should be critically evaluated and, where appropriate, independently verified

Not professional advice

Any AI-generated responses, automated messages, suggestions, or recommendations do not constitute legal, financial, medical, or other professional advice.

  • for important decisions, a qualified professional should be consulted
  • AI-generated content should not be used as the sole basis for high-risk decisions
  • users remain responsible for assessing whether the information is appropriate for their circumstances

Human review and oversight

In many cases, AI and automation are used as supporting tools rather than fully autonomous decision-making systems.

  • important information may require manual human review
  • final decisions on project logic, content, or business implementation may be made manually
  • clients are encouraged to verify critical texts, outputs, and data before relying on them

Third-party AI providers and services

AI features and automation workflows may depend on third-party platforms, models, APIs, and infrastructure.

  • we do not fully control the policies, stability, or changes of external AI services
  • third-party providers may change their rules, models, limits, pricing, and availability
  • some functionality may depend on services outside our direct control

Data and processing

When AI and automation are used, data may be processed within the technical logic of a particular solution and in accordance with the applicable privacy documentation of the project.

  • sensitive data should not be submitted to AI tools without a separate assessment of necessity and risk
  • the specific data-processing flow depends on the project architecture and connected services
  • details regarding personal data processing are governed by the Privacy Policy and any separate agreements where applicable

Applicable law and mandatory rules

This document should be interpreted in light of the applicable laws of the State of Israel, as well as mandatory rules that may apply to users from other jurisdictions, including the EU.

  • if any provision is found unenforceable, the remaining provisions continue to apply
  • mandatory data protection, consumer protection, and transparency requirements remain in force

Contact

If you have questions about how AI or automation is used in connection with the website or a project, you may contact us using the details provided on the website.

  • please indicate the function, page, or project your question relates to
  • where possible, describe the specific output or behavior that raised concern
  • for project documentation, separate agreements and specifications take priority

Legal note

This page has been created to improve transparency regarding the use of AI and automation on the agency website and in digital solutions. It does not replace the Privacy Policy, Terms of Use, or separate client agreements, but complements them by explaining the technical and legal limitations of AI tools.